CREATING VALU-ABLE EVANGELISTS FOR YOUR BUSINESS!

After all has been said and done, I think the true degree of value-added equates to the experience that the end user has when they use your product or service. Ask yourself, what type of experience do you provide for your customers? Have you gotten any feedback? Good or bad (and of course we hope it’s all good), feedback is important so you know what you need to do to satisfy your customers and conversely what you need to stop doing, or at least change, in order to improve your outcomes.

Think about the reputation of Virgin Airlines, Jet Blue, Oprah, Nordstrom’s, and others of their ilk. These superstars have each developed a devoted following and have a reputation that precedes them. They’ve created enthusiastic “evangelists” because, well partly due to their positive reputation for surprising and exceeding expectations, but mostly because they deliver on those expectations. Customers expect a positive experience, and their expectations are more than met. So they tell all their friends and relatives, and circles of influence, and the cycle continues.

How can you achieve such a following? If you haven’t done so already, be sure to read back over the June posts (for a short month, there are 5 Wednesdays, which means 5 blog posts!) which give you tips and insights on creating added value for your customer. Develop your own “little something extra” and began creating the “wow!” experience for your clients, who will tell all their friends, who in turn will tell all theirs, who will tell… well, you get the drift. So get busy. And as always, report back!