I Receive Many New Referrals All the Time & They Are Anxious to Buy

 ‘I receive many new referrals all the time and they are anxious to buy!’ Can you say that? Honestly? If not, how actively do you promote your butcher, baker and candlestick maker? A little tongue in cheek as those are characters from a nursery rhyme, but still a serious question. When was the last time you actively tried to pass business to someone you know? Today? Yesterday? Last week? Longer? If you can’t remember, maybe it’s time to review your referral program.

 What are you doing to keep your funnel full of referrals? Is your phone ringing regularly? Are they qualified referrals ready to buy, right now?

 According to noted author and motivational speaker Zig Ziglar, you can have anything you want if you’ll just help enough other people to get what they want!  So with Pink Passport Society’s  focus on “reverse networking” if you continually refer others to trustworthy businesses, then you too will naturally benefit. Two ways to do that are to know what type of client your referral recipient is looking for so when you refer someone they are most likely already “sold” and ready to buy. And the other side of the same coin is to be able to clearly define who you are looking for. To keep receiving qualified referrals, you’ll want to:

First, Define Your Perfect Referral. Who is the person, or what is the business, most in line with the service or product you offer? Can you describe this ideal client to others? How can you ask for a referral if you can’t tell someone who it is you’re looking for? So right now, make a list of the qualities that your perfect client holds. Right after your catchy elevator speech, this should be the next line of your personal commercial promo.

 Secondly, Give Referrals: Consider this: position yourself as a business connector. Be the person who always knows the perfect person to get the job done and be generous with your referrals. Always be on the lookout for new customers to share with businesses that are complementary to your own line of work. Ask enough questions so you can prequalify the prospect so that when you make the connection, you can be confident that you are giving a viable referral.

 Third, Get Referrals: Are you making it easy for others to refer prospects to you? Be certain that you provide exemplary service and deliver an excellent product. Happy people will tell one person. Unhappy people will tell 4 people. Which do you prefer?  Don’t just hope for referrals, ask for the referral! When you work with a customer, before you start work, ask, if I provide exceptional service/exceed your expectations, is there any reason you would hesitate to give me the names of three others that would benefit from my service/product? In this way, they’ve already committed to giving you a referral. Just be sure you are equally committed to delivering on your promise!

 Now get out there and make some magic: make a referral today to your favorite business or service provider. You’ll be glad you did.

Pink Passport Society is a non-profit organization for women, created to become the premiere association for women seeking prosperity and financial independence. We provide educational workshops, an online community, multi-media informational products and opportunities to network, socialize and form strategic partnerships with like-minded women who know what they want and are ready to invest in their success. For additional resources or to subscribe to our newsletter, please visit our website at www.pinkpassport.org. We are changing the future for women, one guided journey at a time!