Guest blogger tonight! Thought you might appreciate a little insight about achieving greater income goals. As always, let me know what you think! –Larisa
One of the traps most solopreneurs fall into is trying to become a Jack-of-all-trades-and –master-of-none. In other words, trying to do everything they can all by themselves. The truth is that nobody can do it alone. Everybody needs at least three areas of help in business (if getting clients, and building a profitable and sustainable business is your goal).
* You’ll need a coach, to ensure you avoid certain mistakes, enabling you to take shortcuts and reach your goals faster. There is no magic formula; however, with the right help you can shorten your learning curve and avoid disastrous pitfalls.
* You’ll need some support. No, you CANNOT do it alone. If you do, you’ll make more mistakes, you won’t do such a great job (because you’ll spread yourself too thin) and you run the risk of losing clients because you can’t cope with the demand.
* You’ll need partners. You need to build a network of partners to help you promote your offers. Being part of a Mastermind group helps you achieve this (amongst other things) plus you get the added value of being supported, encouraged and you get to benefit from a panel of experts. Imagine Nike, Starbucks or Google, being run by one man (or woman!). Do you think it would be possible? Of course not, so why do you think you could do it?
Don’t think that because your business is small, it means you must become a ‘One Woman Show’ all by yourself. It’s quite the opposite. As a business owner you must rely even more on outside help. There are only 24 hours in a day and you want to have a LIFE outside your business.
Being able to focus on what brings clients and money into your business should be your primary goal, then serving your clients should be your only drive. And you can only do that if you have enough time.
You may think that since you are a “part-time” business owner, you don’t need to hire somebody. In fact, the opposite is true: because you are a part-time entrepreneur, you really need support. I have heard so many stories of women working at night while the kids were sleeping, because they were what they call “only part-time”. What kind of part-time is it that requires you to work instead of sleeping! It is not part-time – I call that “Double Shift”!
Some people don’t have a problem getting clients; their issue is to keep the business from collapsing in a heap because they DO have a lot of clients. Let’s face it, if you want to ensure your clients are happy, that they come back or send you referrals, they need to feel confident that you are solid enough to handle the clients they may send you. It’s their name and reputation put on the line, after all. Do you think giving a referral is easy, if she thinks that you won’t be able to cope with the demand?
Here are three key questions for you to help you get to the next level in your business:
1. What is your short, mid and long-term goal? Whose specialty is it? How can you work with that person?
2. Who can you partner with to help promote your offers? Who could you supplement with your own offers? What can you bring to the table?
3. What business activity should you delegate, so you can use that time to increase your income to get a better balance in your life and get two hours of free time for yourself?
Think about it and report back!
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Christine Marmoy helps coaches and business owners tap into their brilliance and transform their passion into remarkable businesses. She works on three levels from discovering your brilliance, to daring to be bold, to finally claiming your spot. No stone is left unturned as she unleashes your creativity, your imagination and your innovative power so you become unstoppable in attracting great clients. http://www.coachingandsuccess.com